Destination Development & Sustainability Strategies &            Visitor Experience

"Awareness" is nice to have -

"Relevance" is key


Right up front: We do not see “branding” as another labeling exercise. There is no need – and no sense – to generate another awareness campaign or to put new labels on common products or services. That´s not what we are talking about.


Destinations, Regions, Places, Cities are facing increasing competition when it comes to attract visitors, investors, companies, events and other assets. Too many times, this competition is carried out by means of expensive awareness campaigns and advertising, where everybody tells you the same old story without substantial products and services. If you are striving for an image that is sharp, you better dig into generating sharp products and services which stand for best practice and provide real value for your target groups. With todays shift, when mobile marketing and connectivity solutions make (desktop-oriented) internet marketing solutions look old-school, we need a completly new approach to think of value chains, connectivity concepts and where we come in with what we have to offer.


With our strategic and proven approach and the track record of experience we have in that, we can help you change the focus of your stake holders on targeted development towards best practice. Not for everything but for what your target groups want. We take the process from thinking in awareness campaigns towards competitive edge. “Awareness” is costly and ineffective. “Relevance” brings results and sustainable benefits and advantages – and the sharp image of being the best in what you have.

However, to enter this process requires integration of all stake holders, the commitment to work hard for the better, trust, structures, rules – and a proven roadmap.


We are happy to go into details with you. No obligations so far, as long as we see, you take it serious.



Customer Experience & Visitor Journey



You are interested in participating in the world biggest industry, tourism and leisure, and want to invest in detination, resort or relevant commercial real estate development. We provide assistance in competitive edge greenfield strategy (including the learnings from Covid-19) and see it through in all aspects (infrastructure, organizational development, digital and buiness development) to viable visitor experience and retention.


Prevent your investment ending in "white elephants"!


What is the core prerequisite of a sustainable business? Repeat customer!

What is the key to repeat customers? Loyalty programs? No


Over 20 years of relevant experience have made us unique experts in analysing and optimising customer experience and visitor journey in tourism and leisure (destinations, resorts, hospitality, shopping Centres, upscale residential etc.)

We utilize the approach of visitor experience in all aspects:

1. physical infrastructure: leads to infrastructure improvement

2. social infrastructure: leads to better service and qualified staff

3. digital infrastructure: leads to extended customer journey from awareness to retention, upselling, big data, higher conversion rates and advocacy etc.


We can

- introduce you to our touch point/paint point analyses in your inhouse training

- improve development or restructuring projects

- interim or long-term project management

Reach out for details:

See "Current Projects" in sub-menu "Project & Interim Management"






for your competitive

advantage in

international business



Destination Developpment & Restructuring,

Recovery Management, Sustainability Strategies,

Customer Experience and Visitor Journey Enhancement

Market Entry Expansion

and Business Development




Foreign Market Strategy Development & Execution


We provide solutions -

in both directions.



Ltd. & Co. KG


What are you waiting for?


+49 89 96048925

+41 79 9066988

+44 20 23392369



or click HERE

OSEC accredited:



Druckversion Druckversion | Sitemap Diese Seite weiterempfehlen Diese Seite weiterempfehlen
© Content in English and visuals: Trends-to-Market Intl. Ltd.; content in German and Chinese: Trend Transfer Ltd. & Co KG