Who We Are

We possess many years of professional experience in management and business development, in terms of strategy, concept and project implementation in an international environment. We have developed our professional network over the course of decades and, for almost any issue that arises, we know precisely how to integrate further reliable contacts and sources of expertise. We do not see ourselves as „consultants“, but as hands-on developers, who match and implement business connections that meet your specific needs. We create concepts and realize projects. We are the incubator for ideas and connections that will expand your business into new markets.


We DO what we THINK. 


From vision to results.



We respect and understand your interest in knowing our track record in your field. Get in touch with us and let us reflect on your challenges and expectations. Mutual trust and confidence is mandatory, on both sides, in order for success to be realized.


TREND TRANSFER was founded in 2006 by Richard Adam and, since then, our objective of creating substantial support in developing and shaping productive business connections between Europe and Asia as well as destination development in a 360-degree perspective has remain unchanged. However, our know-how, network, experience and history of successfully implemented projects have been growing ever since. We have paid our dues and have earned our excellent reputation by competence and dedication.


Richard Adam, German and Australian national, has already worked in middle-management positions in the service industry in Asia and Australia prior to his university studies. After completing his MBA-degree in management and psychology, he worked for one of the leading  management consultancy firms in the USA and Germany until he was attracted to more “hands on” type of management work again. A track record of accomplishments in developing "places" (destinations, resorts, hospitality, leusure and lifestyle venues) from every aspect (strategy, feasibility, development, restructuring, turn around, M&A, asset management, restructuring, recovery), building operational business units; business development; creation and implementation of market entry strategies, including  operational and P&L responsibilities; shaping reasonable import/export relations as well as sourcing or distribution partnerships; and matching M&A processes between Asia and Europe in different  environments have been his “bread and butter” for decades and still is today.


Furthermore he is working for national or regional governments for destination development in tourism in East, South East Asia and GEC countries, covering the full lifecyle from development to restruacturing. These assignments also included various NED Board Roles in Real Estate-, Infrastructure-, Organizational Development and related investment and asset management.


He has various restructuring and market expansion business development assignment. Currently he holds three board membership mandates in Switzerland and the UAE.







for your competitive

advantage in

international business



Destination Developpment & Restructuring,

Recovery Management, Sustainability Strategies,

Customer Experience and Visitor Journey Enhancement

Market Entry Expansion

and Business Development




Foreign Market Strategy Development & Execution


We provide solutions -

in both directions.



Ltd. & Co. KG


What are you waiting for?


+49 89 96048925

+41 79 9066988

+44 20 23392369



or click HERE

OSEC accredited:



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© Content in English and visuals: Trends-to-Market Intl. Ltd.; content in German and Chinese: Trend Transfer Ltd. & Co KG